ENGLISH ASSIGMENT : BUSINESS PROFILE ; FOTO YUK! STUDIO

FOTO YUK!
STUDIO 


BACKGROUND
    FOTO YUK! is here as a professional photography studio in Tangerang to answer the needs
people will document precious moments in life. Along with the increasing visual trend on social
media and the need for personal and professional documentation, FOTO YUK! carries the concept
of a modern, creative, and easily accessible studio for all groups.


VISION & MISSION
    To become the leading photography studio in Tangerang that provides high quality
documentation services at affordable prices and
the best service.

  • Providing professional photography services for various purposes (personal, business, family, and events).
  • Improving the quality of photo results through technology and team creativity.
  • Providing friendly, fast and responsive service.
  • To be a trusted partner in capturing every important moment of customers.


OBJECTIVE
  • Building FOTOYUK! brand awareness in Tangerang and surrounding areas.
  • Reach at least 100 clients per month in the first 6 months.
  • Becoming the main choice for studio and outdoor photography services in Tangerang within 1 year.

STRATEGY
  • Digital promotion through social media (Instagram, TikTok, Facebook).
  • Collaboration with wedding organizers, MUA, schools, and local UMKM.
  • Offering photo packages with competitive prices and attractive bonuses.
  • Providing after-sales services such as revision, editing and reprinting.

ACTION
  • Providing a studio with modern and complete equipment.
  • Create a consistent promotional schedule and social media content.
  • Conduct regular training for photographers and staff.
  • Distributing brochures and establishing cooperation with strategic partners.

SWOT ANALYSIS
  • Strengths: Strategic location, affordable prices, friendly service, modern studio concept.
  • Weaknesses: Brand awareness is still limited (new business), dependence on weather for outdoor photos.
  • Opportunities: Growth of MSMEs and the need for visual branding, visual social media trends.
  • Threats: High competition from established photo studios and freelance services.

BUSINESS MODEL CANVA
  • Customer Segments: Couples, families, SMEs, students, influencers, local companies.
  • Value Propositions: Quality photos at friendly prices, comfortable studio, fast service.
  • Channels: Social media, website, service marketplace, offline partners.
  • Customer Relationships: Fast response, loyalty program, diskon repeat order.
  • Revenue Streams: Studio photography, outdoor, printing, equipment rental, video/photo editing.
  • Key Resources: Professional cameras & lighting, studio, creative human resources.
  • Key Activities: Photography, editing, promotion, customer service.
  • Key Partnerships: Print vendors, WO, MUA, schools, local communities.
  • Cost Structure: Salary, rent, promotion costs, tools, electricity, internet.

LIST & TYPES OF SERVICE
  • Personal Studio Photo
  • Family photo
  • UMKM Product Photos
  • Event Photos
  • Outdoor Prewedding Photos
  • Editing & Retouching Foto
  • Print Photos & Albums
  • Photography Equipment Rental
PRICE LIST
  • Personal Studio Photo: Rp. 150,000/session (15-20 minutes, 5 edited files)
  • Family Photo: Rp. 300,000/session (30 minutes, 10 edited files)
  • UMKM Product Photos: Rp. 500,000/10 products
  • Event Photos: Rp1,500,000/3 hours
  • Outdoor Prewedding Photos: Rp. 3,000,000/package
  • Additional Photo Editing: Rp. 25,000/file
  • Print Album: Starting from Rp. 250,000
  • Equipment Rental: Starting from IDR 100,000/day depending on the equipment

SERIVICE TIME
Monday - Sunday: 09.00 - 21.00 WIB
foto by appointment
Fast response via WhatsApp & Instagram DM.



Sulis Dea Maryanti 
Fotografi (2A)

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